Behind the Scenes: The Digital Strategy and Innovation Behind Our E-Commerce Team

At the heart of our e-commerce operation is a committed team that ensures a seamless and efficient shopping experience is enjoyed by every customer, from the initial click to the moment their package is received. The entire online shopping experience is managed by the team. Whether the website is optimized, engaging marketing campaigns are crafted, or a smooth order fulfillment process is ensured, the shopping journey is always enhanced by our team from start to finish.

The website is curated to ensure all products are ready and optimized both for display on the sales floor and in our online shop. SEO tactics are utilized to maximize visibility, making it easier for customers to find exactly what they’re looking for. With the website running smoothly, other crucial tasks are moved on to, such as coordinating product photoshoots, creating engaging email and SMS marketing campaigns, and building discounts.

Student Director Isabella says, "Email and SMS marketing are essential to our strategy. We use these channels to engage with our audience and drive sales." Each week, carefully crafted campaigns are launched to capture attention and drive purchases. Key e-commerce metrics, such as net sales, average order value, units per transaction, conversion rates, and number of sessions, are continuously tracked and analyzed. In addition, the performance of digital marketing efforts is closely monitored, with a focus on open rates, click-through rates, and the number of clicks. These valuable insights into customer behavior are used to optimize strategies and improve overall performance.

The workweek is always dynamic and fast-paced. With Shopify, our website is constantly refined for an optimal experience. Through Omnisend, it is ensured that our digital marketing campaigns effectively connect with the right audience at just the right moment, driving success across the board.

Their favorite products are The Cab T-shirt, Moodibar Chocolate Bars, and University Frankie Zip-Up!